A: Who we are

The Website 'www.understanding-cement.com' is operated by WHD Microanalysis Consultants Limited, a privately-owned limited company based in the United Kingdom. The server for this website is in Canada.

In this privacy policy references to "we", "us" and "our" are to WHD Microanalysis Consultants Limited. References to "our website" or "the website" or "this website" are to www.understanding-cement.com.

We recognize that your privacy is important. This document outlines the types of personal information we receive and collect when you use www.understanding-cement.com, as well as some of the steps we take to safeguard information. We hope this will help you make an informed decision about sharing personal information with us.

WHD Microanalysis Consultants Limited strives to maintain the highest standards of decency, fairness and integrity in all our operations. Likewise, we are dedicated to protecting the privacy of our customers and online visitors to our websites.

B: What information we collect and how

i) Personal Information

www.understanding-cement.com collects personally identifiable information from visitors only on a voluntary basis. Examples of personal information collected on a voluntary basis include name, postal address, email address, company name and telephone number.

This information is collected if you request information from us, sign up to join our email list, buy something from us or our authorised retailers, participate in a contest or  request some other service from us.

The information collected is internally reviewed, used to improve the content of our website, notify our visitors of updates, and respond to visitor inquiries. Once information is reviewed, it is discarded or stored in our files. If we make material changes in the collection of personally identifiable information we will inform you by placing a notice on this website. Personal information received from any visitor will be used only for internal purposes and will not be sold or provided to third parties.

ii) Use of Cookies and Web Beacons

This site uses cookies. Cookies are identifiers that are transferred to your computer's hard drive through your Web browser to enable our systems to recognize your browser. For more detailed information on the purposes for which this site uses cookies, see our Cookies page.

The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize the site's pages, or register with any of our site's services, a cookie enables the site to recall your specific information on subsequent visits.
You have the ability to accept or decline cookies by modifying your Web browser; however, if you choose to decline cookies, you may not be able to experience fully the interactive features of the site. For example, you will not be able to purchase anything.

A web beacon is a transparent image file used to monitor your journey around a single website or collection of sites. They are also referred to as web bugs and are commonly used by sites that hire third-party services to monitor traffic. They may be used in association with cookies to understand how visitors interact with the pages and content on the pages of a web site.

We may serve third-party advertisements that use cookies and web beacons in the course of ads being served on our web site to ascertain how many times you've seen an advertisement. No personally identifiable information you give us is provided to them for cookie or web beacon use, so they cannot personally identify you with that information on our web site.

Some third-party advertisements may be provided by Google, which uses cookies to serve ads on this site. Google uses the DART cookie, which enables it to serve ads to our users based on their visits to this site and other sites on the Web. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Browsers can be set to accept or reject cookies or notify you when a cookie is being sent. Privacy software can be used to override web beacons.

iii) Children's Online Privacy

This website is directed to adults; it is not directed to children under the age of 13. We will not knowingly collect or use personal information from anyone under 13 years of age.

iv) Non-Personal Information

In some cases, we may collect information about you that is not personally identifiable. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.  The information collected is used solely for internal review and not shared with other organizations for commercial purposes.

C: What we do with your information

Any personal information we collect from this website will be used in accordance with the United Kingdom Data Protection Act 1998 and other applicable laws. The details we collect will be used:

To process an order or to provide after sales service; we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service. We currently use Easywebautomation.com (ie: 1shoppingcart.com), PayPal and 2Checkout.com. These organisations are based in the United States of America and your data relating to these transactions will be held on their servers. Transactions are processed remotely from the web site and we do not ever have access to your card information.

In certain cases we may use your email address to send you information on our other products and services. This would apply, for example, if you sign up for our Newsletter or make a purchase from this web site or if you complete certain forms on this web site that request information on our products or services. You can unsubscribe at any time from our mailing lists using the unsubscribe links on e-mails we send out, or by contacting us directly.

We may need to pass the information we collect to other companies for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use the Website and issuing our e-mails for us. Third parties will not be allowed to use your personal information for their own purposes.

In order to process any credit or debit card transactions it may be necessary for the authorised retailer, bank or card processing agency to verify your personal details for authorisation outside the European Economic Area (EEA).

D: Release of Information

If www.understanding-cement.com is sold, the information we have obtained from you through your voluntary participation in our site may transfer to the new owner as a part of the sale in order that the service being provided to you may continue. In that event, you will receive notice through our website of that change in control and practices, and we will make reasonable efforts to ensure that the purchaser honours any opt-out requests you might make of us.

E: How You Can Correct or Remove Information

We provide this privacy policy as a statement to you of our commitment to protect your personal information. If you have submitted personal information through our website and would like that information deleted from our records or would like to update or correct that information, please use our Contact Us page.

F: Your Rights

You have the right to request a copy of any information that we currently hold about you. In order to receive such information please send your contact details including address and payment of 10 Pounds (GB Pounds) to cover administration expenses to the following address:

Understanding-cement.com privacy
WHD Microanalysis Consultants Ltd
Iken House
8 Acer Road, Rendlesham
United Kingdom
IP12 2GA

G: Updates

WHD Microanalysis Consultants Ltd. reserves the right to make changes in this policy. If there is a material change in our privacy practices, we will indicate on our site that our privacy practices have changed and provide a link to the new privacy policy. We encourage you to periodically review this policy so that you will know what information we collect and how we use it.

H: Other Websites

This privacy policy only covers this website. Any other websites to which our website may be linked are subject to their own policy, which may differ from ours.

I: Agreeing to Terms

If you do not agree to the Privacy Policy of www.understanding-cement.com, as posted here on this website, please do not use this site or any services offered by this site.

Your use of this site indicates acceptance of this privacy policy.

24th May 2012